This blogpost explains how the FAME Marketplace offers pre-built analytical tools for effective customer segmentation, and explore two use cases: improving financial recommendations and developing loyalty programs for parking in Athens.

Chapter 5 of the book Holistic IoT Security, Privacy and Safety: Integrated Approaches Protecting A Highly Connected World, by Konstantinos Loupos (ed.), 2025. ISBN 978-1-63828-506-9. E-ISBN 978-1-63828-507-6.