LIVING INNOVATION (LIV_IN) is a new initiative that aims to develop responsible, smart home solutions that tackle societal challenges and respond to pressing societal trends. Uniquely, and for the first time, the initiative involves industry leaders that engage with lead users in co-creation processes to create solutions that meet user needs and leverage collective creativity to uncover new business opportunities.

The project creates two distinct opportunities:

• LIVING INNOVATION gives lead users and citizens the chance to be involved in the design of the technology that will shape their future lives.
• LIVING INNOVATION gives industry the possibility to respond directly to changes and needs of users and society. 

In doing so, the initiative aims to demonstrate to industry and the public what Responsible Innovation is, and how citizens can be involved in developing innovations. Other industries will also be able to take up the outcomes of the project and use them to tap into human-centered, and user-led responsible innovation. By directly engaging users and by working together, both industry and citizens can benefit from innovation.