This blogpost explains how the FAME Marketplace offers pre-built analytical tools for effective customer segmentation, and explore two use cases: improving financial recommendations and developing loyalty programs for parking in Athens.

Given nowadays increasing complexity of software systems, their architectural design prior to their actual implementation becomes quite complicated.

Chapter 8 of the book Holistic IoT Security, Privacy and Safety: Integrated Approaches Protecting A Highly Connected World, by Konstantinos Loupos (ed.), 2025. ISBN 978-1-63828-506-9. E-ISBN 978-1-63828-507-6.

Due to its multivariate and multipurpose use and reuse, data’s worth is dramatically increasing, leading to an era characterized by the generation of data marketplaces towards accessing, selling, sharing, and trading data and data assets.